Arne Freundt Is Announced As The New CEO Of Puma

Puma, the German footwear and sports company, is preparing for the next chapter by appointing Arne Freundt as the business’s next CEO. Arne takes over as CEO of Puma from Bjrn Gulden, who has been with the company since 2013. Arne Freundt will assume the position of CEO of Puma SE in November 2022. Freundt is also appointed. as the Chairman of the Management Board of the Supervisory Board. The German label has offered him a four-year contract that will begin on January 1, 2023. Freundt has served as Commercial Director on the Management Board since June 2021.

Arne Freundt became the CEO and Chairman of the Board of Directors of PUMA immediately. https://t.co/ZQ0YXxPnxk pic.twitter.com/EMIAixnd6f

– PUMA SE (@PUMAGroup) November 8, 2022

More about Puma’s new CEO, Arne Freundt, who has been with the German label for ten years.

Freundt was born in 1980 in Germany. He started his career with Siemens Advanta Consulting in March 2005 and stayed there for 6 years as Senior Project Manager until June 2011. He started working at Puma in July 2011. 2011 as the Director of Global Strategy. team. From January 2015 to December 2018, he was the Global Head of Retail and E-Commerce. From January 2019 to May 2021, he was the General Manager of EMEA. He has just been appointed CEO after being hired as Commercial Director in 2021. His academic career has been excellent as he has attended EM Strasbourg Business School and Post Management School. HHL Leipzig University.

Arne Freundt

What do people expect from Arne Freundt, CEO of the German label?

Freundt’s new post has caught everyone’s attention and they put a lot of hope in him. Hélodie Temple-Boyer, Chair of the Board of Supervisors, commented on Arne’s new position:

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“With Arne Freundt taking over as CEO, we have a recognized leader within the company.” He has been recognized as a candidate and the right choice to continue Puma’s highly successful path while accelerating the company’s pace. He loves the Puma family and will work hard to ensure that Puma remains the best partner for Puma retailers, suppliers and athletes.”

Freundt herself is ecstatic about her new role:

“I consider myself very fortunate to have been given this opportunity by the supervisory board to manage this amazing business with great people and push Puma to the next level.” [Gulden] has been a great leader, and I am grateful for our shared experience.”

Arne Freundt

Arne was previously in charge of Corporate Strategy and the Global Direct-to-Consumer division. Freundt was appointed CEO by the supervisory board with immediate effect after it was announced that Bjrn Gulden would assume the position of CEO of Adidas on January 1, 2023.

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