Brooklyn And Bailey McKnight Believe Kylie Jenner Has Stolen Their Marketing Strategies

Brooklyn and Bailey McKnight, the famous YouTuber twins, released ITK, a 15-product skincare brand available at Walmart, in August 2022. ITK stands for “in the know” and pair This couple is committed to updating information about skin care for its customers. ITK products range from cleansers and acne patches to vitamin supplements for overall skin health. The items are vegan, cruelty-free and cost $15 or less. Brooklyn and Bailey have advertised their merchandise on all social media channels since launch, but on September 13, 2022, they have something new to offer fans on stories. on Instagram.

Brooklyn and Bailey McKnight believe Kylie Jenner tricked them.

The sisters claimed in a series of Instagram posts that Kylie Jenner either plagiarized their idea or that their marketing team had a “similar marketing idea”. They shared some of the reasons for their feelings, starting with an Instagram clip of their clothing company, Lash Next Door. A red dialing phone and a pair of hands ringing the numbers 12, 15, 22 and 5, representing the letters L, O, V and E, were used in the film. It is a hint that their upcoming launch will be on February 14, 2022.

alt=”Bailey McKnight” sizes=”(max-width: 400px) 100vw, 400px”/>

The sisters then included a promotional video of Jenner’s new Kylie Cosmetics in the following post. Jenner’s video features a similar red dial phone, but her phone rings. Kris Jenner, her mother, called to remind the cosmetics entrepreneur of her upcoming product launch. This is simply one of the three similarities the sister sees. Jenner seems to have mimicked the sisters’ flat ITK photo shoot for Kylie Skin’s ad in the second season. Brooklyn and Bailey shoot their discolored masks onto the bed or over the flowery wooden tub. Meanwhile, Jenner arranges her lavender bath supplies on a wooden tub caddy.

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Ultimately, ITK and Kylie Skin display identical product descriptions, except that a photo of Brooklyn and Bailey was posted on July 9, 2022, while Jenner’s photo was posted on August 24, 2022. The twin sisters ended their message by saying that they had seen a woman on TikTok complain about Jenner copying her and that she may not be the only victim.

Netizens react with similarity

Brooklyn and Bailey’s Instagram stories were stolen and re-shared on the original Tiktokroom screen, and followers expressed their views on the script in the comments. According to comments posted by netizens, some believe that Jenner has plagiarized them. “You should read the full article she published. “Honestly, it’s not just a coincidence,” said one.

alt=”Bailey McKnight” sizes=”(max-width: 400px) 100vw, 400px”/>

However, others disagreed with the twins. “It’s as if Kylie feels the need to,” said one Jenner fan. Meanwhile, another noted that Jenner couldn’t reproduce them because even if they were uploaded later than the twins, the behind-the-scenes process could very well take months.

The third group felt that these concepts had been used so often that they were no longer novel.

“Those concepts are not creative; they’ve been done so many times before,” noted one, while another added, “Coming from someone who works in marketing: there’s nothing unique about any of this. there.”

Jenner has yet to respond to the allegations.

Let the article source Brooklyn And Bailey McKnight Believe Kylie Jenner Has Stolen Their Marketing Strategies of website nyse.edu.vn

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