Tiffany & Co. revealed that BTS Jimin will be their newest brand representative. Jimin, who was recently appointed as Dior’s global ambassador, will now add another luxury brand to his profile. Jimin’s collaboration with Tiffany will begin soon, with an upcoming commercial campaign featuring the vocalist Serendipity due later this year. As the newest brand representative of Tiffany & Co., Jimin will play a key role in the marketing of the brand’s merchandise and will participate in various promotional campaigns and brand events.
The following is an excerpt from the official contract:
“In upcoming ads, Jimin will show off his distinct approach to jewelry by wearing classic Tiffany & Co designs.”
JIMIN . PARK
TIFFANY & CO. BRAND AMERICAN GLOBAL Ambassador pic.twitter.com/yNbfoEmpwJ
— JIMIN’s VOICE | topics & analysis (@PJM_vocal) March 2, 2023
The company released a sample photo of Jimin wearing Tiffany’s ‘Lock’ bracelet designs, which include half pavé, complete pavé, and diamond embellishment styles.
BTS’ Jimin is the new representative of the brand Tiffany & Co.
With BTS’ Jimin becoming the new brand representative of Tiffany & Co., his ‘It boy’ reputation has certainly been enhanced. Both Jimin and the company expressed enthusiasm about their collaboration and were eager to get started. In his comment, Jimin mentioned:
“It is an honor to collaborate with Tiffany and represent the ideals of a company that values design, creativity and craftsmanship.”
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Alexandre Arnault, Executive Vice President (Products and Marketing) of Tiffany & Co., gleefully revealed their newest member to the company in an equally moving message:
“We are delighted to welcome the versatile talent and performer Jimin of BTS as the newest representative of the house. He embodies the vitality, sophistication and sense of innovation of Tiffany and Co. We are thrilled and excited to unveil our upcoming initiatives with him, which will launch later this spring.”
BTS’ Jimin has a clear worldwide influence and his collaboration with Tiffany & Co. Their new brand representation is anticipated to enhance the brand’s social image even further. Jimin was also named Dior’s global ambassador earlier this year, where his charisma and power are on full display. Jimin’s Dior social media tweets netted a staggering $17 million in EVM, the metric used to calculate the value of a social media post.
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During Paris Fashion Week, he was in charge of 54% of Dior’s total sales, proving his influence in the fashion industry. Jimin is expected to bring the same achievement to Tiffany & Co. like he did for Dior. In addition to his ambassadorial duties, BTS Jimin is also preparing to start his independent career as a singer. FACE, his debut record, will be published on March 24, with a pre-release track on March 17.
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