Ira ‘Bob’ Born Passed Away At The Age Of 98

Ira ‘Bob’ Born, longtime president of Just Born Quality Confections, has died at the age of 98. Ira is often referred to as the “Father of peeping cakes”. Bettystar Wood nightclub remembered Ira on Facebook by posting a picture of him and noting that he was injured in a fall and never recovered. The message goes on to say,

“Everybody knows Peeps, and today, remember the man who brought smiles and joy to so many with his invention of always cheerful Peeps marshmallows. He is the one responsible for automating the production of the famous chick candy.”

They continued to say,

“Mostly Ross commented that his father will be remembered as a ‘real man,'” according to the press. He is a nice guy who shares his strengths and is very generous with his abilities.

The announcement ended by adding that Ira’s family has requested that all donations be sent to the American Technion Association, the Israel Guide Dog Center or any literacy initiatives.

Ira ‘Bob’ Born became interested in the confectionery industry while in college.

Sam Born, father of Ira ‘Bob’ Born, was the owner of a confectionery called Just Born when he was born on September 29, 1924. Ira graduated from Lehigh University with a degree in engineering physics and later married enter the Navy. He joined the Navy as a radar specialist and was later promoted to lieutenant. Bob attended the University of Arizona and applied to medical school. He also supports his father in the confectionery business. According to his son, Ross, he became interested in the confectionery industry and scientific equipment. After acquiring the Rodda Candy Company in 1953, Just Born became known for its jelly beans and marshmallows. On the other hand, Bob planned to design a machine to make candy in less time. The company was soon able to create sweets in just a few minutes instead of 26 hours.

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Ira Bob Born

Bob then suggests another sweet called Hot Tamales. Bob, according to Ross, is always eager to bring something new to the market. Bob has been with the company for 40 years. After retiring, he became the head of a literacy program for a disadvantaged community, where he was joined by many others. A few months before her death, Ira ‘Bob’ Born was still working. Ross reports that he fell and was badly injured, with no signs of recovery. Ross said his father’s old age was the reason he didn’t heal quickly.

Ira Bob Born

In 1953, Just Born created the Peeps marshmallow dessert. Adam Rifkin, a filmmaker and actor, received the film and TV rights to the candy in 2014, wanting to develop the franchise. Bob is survived by his children Sara and Ross, as well as their two better halves, Bob and Wendy, as well as five grandchildren and twelve great-grandchildren.

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