Hot 101.5 Tampa became 101.5 The Vibe in 2023, shifting from pop to urban adult contemporary music. 101.5 The Vibe now focuses on R&B and iconic artists like Usher and Alicia Keys.
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What Happened to Hot 101.5 Tampa?
Hot 101.5 Tampa underwent a significant transformation as Cox Media Group (CMG) Tampa Bay decided to rebrand the station. They bid farewell to the familiar CHR (Contemporary Hit Radio) format of “Hot 101.5” on WPOI and introduced a new station called “101.5 The Vibe.” This change marked the departure from the previous contemporary pop music format to become Tampa’s only Urban Adult Contemporary station.
101.5 The Vibe now offers a playlist featuring iconic artists such as Usher, Alicia Keys, and Mary J. Blige, catering to a more mature and R&B-focused audience. This shift likely reflects a strategic move to align with changing audience preferences and market dynamics in the Tampa Bay area, providing a fresh and soulful listening experience for local residents.
101.5 The Vibe
101.5 The Vibe is a dynamic radio station known for its classic Hip Hop and R&B focus, spanning locations in Fayetteville, Arkansas, and Tampa Bay, Florida. It offers a curated mix of timeless and contemporary hits, engaging with its audience on social media, and providing a user-friendly app.
In Tampa Bay, it transformed from Hot 101.5 FM to become the region’s exclusive R&B station, part of CMG Radio’s Urban Adult Contemporary portfolio, consistently delivering exceptional music experiences for enthusiasts of soulful Hip Hop and R&B.
https://twitter.com/1015vibe/status/1699819878708863366
WPOI (101.5 FM)
WPOI (101.5 FM) is a prominent radio station in the Tampa Bay area, Florida. While its license is attributed to St. Petersburg, it serves a broader regional audience. Owned by Cox Media Group, WPOI currently features an urban adult contemporary format, offering a blend of soulful and contemporary music.
The station’s studios are based in St. Petersburg, and its transmitter site is located in Riverview. With its focus on urban adult contemporary music, WPOI adds a unique musical flavor to the Tampa Bay radio landscape, providing listeners with a diverse range of music options.
WPOI (101.5 FM) Overview
Broadcast area | Tampa Bay area |
Frequency | 101.5 MHz (HD Radio) |
Branding | 101.5 The Vibe |
Language | English |
Owner | Cox Media Group (Cox Radio, LLC) |
Sister stations | WDUV, WHPT, WWRM, WXGL |
WPOI (101.5 FM) History
WPOI (101.5 FM) has a diverse history of format changes. It started as WGNB in 1961, became WKES in 1974 under Moody Bible Institute’s religious affiliation, briefly turned into “Love 101.5” in 1997, and switched to “Jo 101.5” playing Rhythmic oldies in 1998.
Cox Radio took over in 1999, introducing an all-’80s format as “The New 101-5 The Point” in 2001. By 2011, it transitioned to “Hot 101-5” with a Top 40/CHR focus. In 2023, WPOI rebranded as “101.5 The Vibe,” embracing adult R&B and marking a new chapter in its history.
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