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What happened to the Ionic Ear after Shark Tank?
Some of the businesses featured on Shark Tank that failed to secure the investments are still trying to grow and bring their products to market. A notable example is DoorBot, a company that makes shaped doorbells. Despite not receiving any investment in the program, the company was later renamed ‘Ring’ and acquired by Amazon for a staggering $1 billion.
On the other hand, the Ionic Ear, a product introduced on Shark Tank, did not achieve the same success. It is difficult to find any information about the company today, suggesting that it may have gone out of business. It seems that the challenges of getting government permission and finding customers willing for the surgical procedure may have led to the company’s downfall.
Oftentimes, appearing on Shark Tank gives significant visibility to products, leading to increased demand even without reaching an agreement with the Sharks. However, the Ionic Ears failed to garner consumer interest, which reflects the interest of the Sharks throughout the show. The lack of recent news or information about the product or its inventor suggests that the company is no longer in business.
Interestingly, although the Ionic Ear may not have impressed many people in 2009, it may be more accepted today. Neuralink, a company founded by Elon Musk, was recently approved by the FDA to conduct human trials of brain implantable chips. This development shows that the concept of surgical implants to enhance ability is gaining more acceptance. Perhaps the Ionic Ear and its creator, Darrin Johnson, were simply ahead of their time.
What is ionic ear?
The concept behind the Ionic Ear has its merits. Handling Bluetooth headphones can be cumbersome at times, and moving them can often result in a disruption to the listening experience. Inventor Darrin Johnson aims to solve this problem by creating a Bluetooth device that can be permanently attached to the human ear. The Ionic Earbuds are designed to stay firmly on the ear, providing the same microphone and receiver as traditional Bluetooth headphones.
However, there are some significant challenges associated with device deployment. It requires a surgical implant inside the ear canal and as a wireless device, it needs to be charged regularly. This means connecting the device in the ear canal to a power source and remaining stationary for several hours.
When Johnson presented his idea on Shark Tank, he sought a $1 million investment in exchange for a 15% stake in the company. The surgical aspect and seemingly unbelievable nature of the product did not impress the investor panel. Robert Herjavec, the only Shark willing to join the offering, humorously commented, “Darrin, this is madness, this is genius… you’re somewhere in between.”
Overall, Ionic Ear’s unconventional approach and practical challenges have stymied its success on the show.
ABC Update on Shark Tank
For more than a decade, ABC’s Shark Tank has offered aspiring entrepreneurs the chance to get investment from seasoned business moguls. This reality show, which has won multiple Emmy Awards, has seen many successful gigs in its 14 seasons. While some businesses achieve success through partnerships with their investors, others are less fortunate.
One notable aspect of Shark Tank is the introduction of unique and unusual products. To give you an idea, there have been pitches for urinals disguised as golf clubs, stick drawings of cats, and even a functional Transformer suit. Surprisingly, some of these products have managed to secure an investment, such as UroClub and I Want To Draw A Cat For You, which struck deals with investors Kevin Harrington and Mark Cuban, respectively.
However, there are cases where the business pitch is so outlandish that it causes laughter and fails to attract attention on the show. The Ionic Ear made its debut in the first episode of Shark Tank and proved too far-fetched and uncanny for the experienced investor group. To this day, the Ionic Earring remains one of the most eccentric products ever featured on Shark Tank.
Shark tank
Shark Tank is an American business-focused reality television series that premiered on August 9, 2009, airing on ABC. It is based on the international format Dragons’ Den, first introduced in Japan as Money Tigers in 2001. The show revolves around entrepreneurs presenting their business ideas and seeking investment from a group of five venture capitalists known as “sharks”. The sharks evaluate the proposals and decide whether to invest in the entrepreneurs’ company.
The show has been very successful in its time and has garnered high ratings. It was recognized with the Primetime Emmy Award for Outstanding Structured Reality Show four times in a row from 2014 to 2017, marking the first four years the category existed. During the 2012-2013 season, it also received the Outstanding Reality Show award.
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